Are you ready to

Elevate your Brand

and Make More Sales?

Become Confidently Visible and Grow your Business with pro-looking & brand-aligned photos you take yourself, with just your phone!

You know that in order to sell, you need to have those attention-grabbing, brand-aligned photos to make yourself stand out and attract your dream clients into your business, but...

... no matter how hard you try, your photos are at best mediocre, you feel that you can't put those up because they are way too unprofessional and sharing them makes you feel social media shame.


... you feel so uncomfortable being on camera and you take many selfies to just end up deleting almost all of them


... you waste so much time and money frantically trying to get good photos for your social media, but you end up using yet another stock photo, compromising your authenticity

How about you stop wasting your time and stop feeling frustrated ...?

If you want to...

  • be able to consistently make high quality photos for your social media content, through clear steps and batch-planning
  • go from feeling social media shame to being able to feel proud of your photo stream, because it looks oh-so amazing and makes you look professional
  • feel confident that you are finally able to get those stunning photos that are aligned with you and your brand and that help you shine & stand out and grow your business
  • be able to make those photos yourself with ease and with nothing but your phone and without having to pay for yet another professional photoshoot
  • attract your dream clients into your business and make more sales, thanks to your amazing attention-grabbing photostream, that you created all by yourself with nothing but your phone!

Hi there, I'm Petra van der Wal!

I'm a Brand Photography Teacher and Confidence Coach, helping business owners elevate their business and make more sales by teaching them how to stand out and TRULY connect with their dream clients with amazing photos they take with nothing but their phone.

With 14+ years experience as a wedding-, product- and brand photographer, plus 12+ years as a marketing expert, I instantly know what kind of business photos my clients need to connect with their dream clients and grow their income quickly.

My experience with mindset work allows me to help them build their confidence to proudly be the face of their business, with photos that make them look professional and trustworthy.

Teaching is one of the things that truly makes me happy and I love for my clients to feel all excited too when they see those a-ma-zing and authentic pictures they managed to take themselves with nothing but their phone, knowing that they will feel free to shine and stand out and elevate their business.

I see wonder in my every day world,

I inspire my clients to be mindful photographers.

I'm offering 3 ways to work with me...

1. 12-week in depth Course with VIP coaching

2. Mastered in1-Day: 3h video lessons + fully guided 3h practice PhotoShoot

3. Self-study courses & Practice PhotoShoots

1. 3 month's in-depth Course with VIP Coaching

Shine and Stand out and Attract your Dream Clients into your Business


Let me help you take your business to the next level with proven systems that will help you become confidently visible & attract more dream clients into your business, so you will make more sales. Save lots of time by streamlining the processes (so you will have more time for doing the things you love!) and grow your income with amazing images that make you look professional and trustworthy, so your dream clients feel safe spending their money with you.

Through 8 modules with 30 video lessons, lots of personal in-depth coaching through weekly coaching calls and 3 live support practice photoshoots (3hrs each) we will work on the three pillars that will transform your business into a client magnet:

-Mindset (building your confidence, work mindfully),

-Marketing (who is your dream client and how do you connect) and

-Strategy (building your foundation with proven systems, templates & tools that will help you work with ease and flow and growing your phone photography skills).

It is YOUR moment now to Shine & Stand out and create the business you love!

If you want to know how this program can help you step up to the next level, click the button below.

But first let me share this beautiful message from Missinda, one of my VIP coaching clients, which captures exactly what I try to give in this course:

Carla said:

"I have so much more confidence to post on social media now, something which I used to shy away from. And my engagement is already increasing!"

Lindsey said:

"I'm proud of my website, my photos look so much more professional and interesting"

And Julia said:

"I absolutely love the course and you! And your passion and encouragement. Your knowledge, expertise and experience shines through! It doesn’t feel like an online course because of the way that you engage with me/us "

Your investment: €997

(at the time of writing this is £866 / $1031)

2. Mastered in 1-day VIP: 3h theory (video-lessons)

+ 3h fully guided practice photo Shoot

Get the skills to confidently take those amazing attention-grabbing photos yourself with nothing but your phone, in just 1 day!

Imagine finally feeling proud of your photos on your social media/website, knowing that they make you look professional and trustworthy.

The relief to be able to stop wasting time on figuring out which settings to use and knowing that you are finally able to take stunning photos yourself, every time again.

Learn how to stand out with your brand and grow your visibility so you can make more sales.

With this personalised 1 day Photo Class with Exercise Photo Shoot you will make huge steps in little time, thanks to my personal and efficient approach.

I will help you with personalised advise on how to make brand aligned photos for your business.

How does it work?

* Intake form, to make sure you get personalised advise.

* 3h theory through video lessons and exercises

* Afternoon 3h Voxer Support Session for doing a practice photo shoot with my immediate online help. Step-by-Step VIP guidance.

* Lifelong acces to 'Shooting Stars' my private client member group, in which you can get my professional feedback on your photos, tutorials and monthly Q&A's. This bit is extremely valuable as you will learn lots from this.

Your investment: €444

(at the time of writing this is £386 / $459)

3. Self-study courses & Practice Photoshoots

Speed Course

Learn how to quickly improve your smart phone photos with this Speed Course Phone Photography The Basics, 7 video-lessons with exercises.


Credit: Rachel Kember, Challenge participant

Challenge 'Attract Your Dream Clients and Make More Sales'

My much requested Challenge gone evergreen! Walk away with tons of knowledge and at least 3 stunning brand-aligned photos for your Social Media.


Practice Photoshoots

A completely mapped out photoshoot, with my full guidance and feedback during your shoot - ONLY available for clients from FSTS or Mastered in 1-Day SSP



Contact me at

Join the 3600+ students at Instants Academy

Result from an exercise brand photo shoot, doing this alone with a tripod.

Result from an exercise brand photo shoot with a biz friend.

Free tips and tutorials...

Are you always doubting your phone camera settings?

Download my free 8-Settings Guide to quickly improve your phone photos now!

In need of a Confidence Boost, so you can shine and stand out and attract more of your dream clients?

Download my free Confidence Booster, with 2 mindset exercises from my Signature Course, so you can start feeling confident to be on camera straight away!

Want to know how you can work with me?

Any questions? I would love to chat with you!

Send me an email at

or contact me on Social Media:

Join my private Facebook Members Group

Get Free Tips, Tutorials and Feedback. Share & Learn

Would you like to know more about how we can work together, have me as a speaker on your summit or give a workshop for your clients?

I would LOVE to chat with you!

Send me an email

or send me a DM on Facebook or Instagram

Want to know how you can work with me?

Any questions? I would love to chat with you!

Send me an email at

or contact me on Social Media:

Join my private Facebook Members Group

Get Free Tips, Tutorials and Feedback. Share & Learn

Instants Academy SAS - 908 670 052 R.C.S. Nimes, France

Terms & Conditions

Privacy Policy