Become Confidently Visible & Elevate your Business to Make More Sales!

A 6 months VIP Coaching Course

to help you Shine and Stand Out in 2023!



Hey there lovely!

What do you want to make happen this year?

Double your income? Help more dream clients? Grow your Blog?

Having a blooming business that allows you to live your dream life?





You KNOW that in order to take your business to the next level, you need to:



  • be super visible
  • stand out of the (eternally growing) crowd
  • confidently shine with authority and as your authentic self.

    Doing so:
  • with stunning photos and videos that immediately grab the attention of your dream clients and make you look professional and trustworthy
  • the kind of images that TRULY connect with your dream clients, so they want to buy from YOU!



  • But how do I Shine in my images, when inside I feel like hiding?
  • How do I make my images 'connect' with my dream clients ??
  • And how do I get those stunning images, without spending thousands on brand photoshoots? ...
  • I don't see HOW I could use my photos and videos to grow my business?...

Welcome to my 6-Month's VIP Coaching Course!


With this progam you'll get all the answers to your questions and much more!


I help you Elevate your Business and Grow your Sales by

empowering you to SHINE as the face of your business

teaching you the skills, strategy and tools you need to attract your dream clients with stunning pro-looking & connecting images you take with just your phone!


Is this you?

Do you feel ashamed sharing your social media or website, because you know they don't make you look professional?



Do you take 100 selfies, to just end up deleting almost all of them and still not being happy with what you have?


Do you waste your time and feel frustrated, trying to figure out how to make your images look more attractive, to just end up using yet another stock photo for your content (bye bye authenticity).


Imagine how it would feel if...

  • you feel super confident and empowered to SHINE as the face of your business
  • you feel proud to share your website and your social media, because you know they make you look professional and trustworthy and you are now the TO-GO-TO person in your field of expertise
  • you hit your income goals over and over again, thanks to your amazing visibility with stunning authentic phone photos, that reflect you and attract your dream clients into your business
  • you work with ease and flow, because you have proven systems & tools in place, so you have more precious time for doing the things you love!

Ready to step up and take your business to the NEXT LEVEL?

I would LOVE to help you get there!

Join the 6000+ students at Instants Academy

These gorgeous photos are taken by my clients during our Done-With-You Photoshoots.

Ilja, Home Renovations, got a series of amazing photos done for her house renovation projects.

Adèla, Funnel Strategist: "I never thought I could take such pictures myself!" This was so much fun!

Joanna, Self-Care Coach wanted a sparkly fun photo for her website, alongside the serious ones!

Hi there, I'm Petra van der Wal!

I'm a Brand Photography Teacher and Confidence Coach, helping business owners elevate their business and make more sales by empowering them to shine as the face of their business and teaching them how to stand out and TRULY connect with their dream clients with amazing photos they take with nothing but their phone.


With 14+ years experience as a wedding-, product- and brand photographer, plus 12+ years as a marketing expert, I instantly know what kind of business photos my clients need to connect with their dream clients and grow their income quickly.


My experience with mindset work allows me to help them build their confidence to proudly be the face of their business, with photos that make them look professional and trustworthy.


Teaching & coaching is one of the things that truly makes me happy and I love for my clients to feel all excited too when they see those a-ma-zing and authentic pictures they managed to take themselves with nothing but their phone, knowing that they will feel free to shine and stand out and elevate their business.


I see wonder in my every day world,

I inspire my clients to be mindful photographers.

Join the

From Shy to Shining

6-months VIP coaching course

Get accountability & lots of personal support!


During this 6-months coaching course I will personally guide you step by step and teach you everything you need to know to step into your power and become irresistible to your dream clients!


Grow your visibility and income, with brand aligned images you take with just your phone and that will convince your dream clients that they want to spend their money on YOU.


CONTENT OF THE VIP COURSE/PROGRAM


Lots of personal coaching in;

  • 9 Group Coaching Calls with StarSeats (every other week, €591) to go through the exercises and your visibility/mindset/tech struggles. As I keep the groups small (6 persons max), you will always have a StarSeat and you will learn lots from you co-Shooting Stars.
  • 3 extremely valuable Done-with-You Brand PHOTOSHOOTS (3h,€197 x 3 = €591) in which I will first help you do the planning right and then guide you step-by-step live, whilst you are doing your own brand shoot, so you will be able to create the exact high quality images you need to grow your business. You will get my full support in WhatsApp or Messenger during your shoot.
    No more frustration cause you can't figure out why what you're doing is not working. It will be as if I'm standing next to you, pointing out what isn't working and teaching you how to get it right!
  • Weekly Pro-Feedback sessions in the Private Member Group Shooting Stars (#FeedbackFriday, €249) This bit is so valuable, putting theory into practice + getting my professional feedback on your images! This will help you step up very quickly and get you to build that amazing photo stream that will make your dream clients want to buy from you!



9 Modules, with 29 video lessons, based on the three pillars Mindset - Marketing - Structure (€597)

  • Basics of photography
  • Connection - who is your Dream Client and how do you truly connect to them, so they want to buy from you.
  • Knowing your Tech, Phone Settings + Accessories
  • Composing your Photos Mindfully
  • Master the Light, Product photography
  • Mindset - work on your self image and feel empowered to shine as the face of your business through self esteem exercises, letting go of your fears of being visible and loving support
  • Editing, The Basics - make your photos stand out
  • How to Make Flat-Lays that truly connect
  • Work with Ease & Flow: Planning and Batch-shooting for your Social Media content, blog or website


Plus the following BONUSES;

  • The Grow your Visibility Workshop series (this series is not for sale, but represents today a value of €582):
    With workshops on Social Media Content Planning (Emma Whalley), Branding with Canva (Gemma Storey), Creating IG Reels (Annie Tindall) Styling & Model posing tutorial (Heather Chapplain), Mindful Make-up (Josie LoPorto Freeborn) and Organising your Business (Taina Pereenniemi)
  • The Ease&Flow Batch Planning toolkit (€97) - Templates for listing and planning of your photoshoots)
  • 8 PDF Workbooks with lesson recaps and lots of examples (€216)
  • Work sheets with exercises for each lesson
  • Cheat sheets and checklists
  • Guide 8 Settings to immediately improve your phone photos & Confidence Booster
  • Access to the VIP Private Members Community 'Shooting Stars' for ongoing support in a safe space, with lovely women cheering each other on! (€282)
  • Monthly co-working sessions
  • Monthly batch planning sessions (€17 x 6 = €102)

Total Value of the course components = €3307

(which at the time of writing converts to £2931 / $3532),

but the actual value for your business is SO much more!


Imagine the value of you feeling super empowered to shine as the face of your business, making yourself stand out of the crowd...

Imagine having all the skills you need to elevate your business and being able to truly connect with your dream clients, so you sell like hot cakes!

All whilst being true to your beautiful authentic self 🥰.


You can have all of the above at only €169 per month, or €997 in one single payment! (at the time of writing this is £149 / $180 pm)

example of a Behind the Scenes flatlay that you will learn to make during the course

At the end of this 6-months VIP Coaching Course, you will:

  • feel empowered to SHINE as the face of your business
  • have all the skills to visually present your business in a professional and authentic way
  • generate more income because you are able to make yourself stand out and grab the attention of your dream clients so you can attract them into your business
  • feel confident and proud sharing your photos to your social media streams, instead of feeling social media shame


  • have clarity on how to make visuals that connect, that contain the marketing message that will bring your clients on board
  • work with Ease&Flow tools to plan and batch-shoot, so you save LOTS of time and money and have ease of mind, knowing that all your visuals for the upcoming month(s) are ready


Together, we will take your visibility to the next level, so you can make more sales and create your dream life!


How would you feel about doing this with fun, ease & flow within a group of inspiring women that cheer you on, instead of muddling on by yourself?

So what is your investment for this program?


6 months VIP Coaching Course

€169 pm

(6 monthly payments)

or €997

(payment in full)

*Conversion rates go up and down, but at the time of writing this converts to £149 p.m. / $180 p.m. or £883 / $1064 payment in full

**15-days money-back guarantee, counted from the starting date..

If you find that this course is not for you, you will get your money back, no questions asked!


To put this into perspective,

the full price is about the same price you would pay for hiring a professional photographer for one single shoot!


You will not only save the money of hiring a professional photographer for all those product or branding shoots you will need,

but you will also make more money with your professional presence online!


Let's turn this around; 6 months from now, how much will you have lost in income if you do not invest in yourself and your business?



QUESTIONS & ANSWERS

These are some of the questions I regularly receive.

If you have any other questions,

please message me at petra@instantsacademy.com or on Facebook.

Who is this program for?

This 6 months coaching course is for both product-based as well as service-based business owners that want to elevate their business and take their sales to the next level.


This program will help you grow your confidence and teach you the strategy and skills to become more visible and attract your dream clients into your business with pro-looking and brand aligned images, that will attract your dream clients into your business, so you can make more sales. The powerful tools of this program will allow you to work with ease and flow and put your systems on rinse and repeat to generate more income.


This program is also great for influencers/bloggers and community managers that want to grow their visibility.

What is this 6 months Coaching Course all about?

This 6 months VIP coaching program is an in-depth course that you can do at your own rhythm, but with my full support & coaching.

We will work on building your confidence, so you will feel empowered to shine as the face of your business.

You will learn absolutely everything you need to know to elevate your business with amazing visuals that will make you look professional and trustworthy. You will know how to attract your dream clients into your business and be able to sell to them much easier, because you have gained their trust.


The program is based on 3 pillars;

1.Mindset (explore and understand yourself and become more confident so you can shine and stand out as your authentic you)

2. Connection (learn how to truly connect with your Dream Clients, so you can attract them into your business and start selling to them) and

3. Work with Ease & Flow (build your foundation, grow your skills and set up tools and systems, so you can create your content and work with ease and flow).


A very important part of this program is the personal coaching you will receive from me.

I will guide you step-by-step throughout the program, to help you uplevel your business and become confidently visible.


A part from the 9 bi-monthly Coaching Calls, in which you will have a Star Seat, there are also 3 fully guided practice photoshoots included (duration 3h each), in which I will guide you throughout, from planning to execution, to make sure you understand the entire process and overcome your struggles whilst you are doing the shoot.

You will have access to the Shooting Stars Private VIP clients group, in which you will receive my ongoing support and my feedback on your exercise photos.

You will get step-by-step guides, workbooks with your exercises, templates for planning, transcripts of the lessons on PDF, and many cheat sheets and checklists you can use when you are doing your exercises.


I'm super busy, how much time do I need to invest?

The 6 months program has 9 modules, which were designed to be done at a rhythm of 2 per month, (plus some extra time for the bonuses).

But as from experience I know that my clients sometimes need a break because life happens (busy week for their business or a holiday or...) I decided to make it a 6 months course, so there is enough time to catch up when you missed a week here and there.

As this is an evergreen course, you can enroll at any given time and work at your own pace. You will get all the support you need in the coaching StarSeats and in the VIP group).


Also you have lifetime access, to my support in the VIP member group as well, so even if you haven't finished the entire course after the 6 months, you still have access to me so you are able to finish it with my support inside the VIP group (but without the coaching).


You will need to count on approximately;

- 1,5 hour every other week for your group coaching calls in which you will have your StarSeat (+ you will learn LOTS from listening to the coaching StarSeats of the other participants).

- Once a month we do a Done-with-You Photoshoot session of 3h (and count at least 1h for the preparations of the shoot!).

- Approx 20 minutes per week for your video lessons

- your time for exercises, depending on how much time you want to invest yourself. I would advise to do at least around 20 minutes per week to see results quickly.

- your time investment in our Private Member Community 'Shooting Stars', where you can get my personal professional feedback and learn from my feedback on photos from the other students.

You can decide how much time you want to invest there.

On what day will the coaching calls be?

As I prefer quality over quantity, I only work with small groups, so I can deliver quality personal coaching to each and every one of you.

There is a group on Wednesday and one on Friday to accomodate different time zones, but depending on the number of people in the course I might open on another day. Just check with me and together we will try to find the best fit for you.


If ever you cannot make it live to a coaching call, the replays will be available inside Instants Academy and you may always catch up in another group.

I already bought your Speed Course /did the Mastered in 1-day Course, is this 6 month program much different? And can I have a reduction?

Yes, much! The Speed Course is exactly what the name says, a quick course you can take when you don't have much time to spend and you want to get some basic tips to get going. It is a basic self-study course, without any coaching or feedback from me.


The Mastered in 1-day VIP offer basically offers 2 of the 8 modules from this 6 months Coaching Course, plus 1 guided photoshoot, instead of the 3 that you get with this 6 months program. There is no personal coaching, a part from my guidance during the photoshoot.

The Mastered in 1-day offer is really intense, because it is very concentrated (you do 8 hours of work in a couple of days, of which the video lessons in self study format). It is a good choice if you need to get a few photos for a specific reason in a short time (there is a Star Self Photography version running and a Product Photography version coming soon) and you need my help to get it done and ensure great results.


If you already did one of the above courses and you decide to do this 6-months coaching course, just let me know and I will give you a coupon code with a reduction.

For the Speed Course and the Challenge, I will give you a reduction of the full price.

For the Mastered in 1 day offer, I will give you a reduction of the price minus the photoshoot (€97), so if you paid the full €444 for Mastered in 1 day, you will get a coupon for €444 - €97 = €347 reduction!

I just don't have a good eye for photography, will this work for me?

Absolutely! Having an 'eye' for photography, which basically is a natural feeling for composition, just makes it easier. But photography isn't some mystery, only available for a happy few. If you follow the basic photography rules and with my step-by-step guidance, you too will be able to make those amazing photos that will help you grow your sales. There are many step-by-step guides and checklists inside the course.

What is your background?

A part from sharing my 29 years of photography knowledge, 14+ years experience as a professional brand photographer and 12+ as a marketing expert, I have been teaching in real life for over 3 years now and have over 5000 students in my online self study courses. This VIP course started early 2022 as a 3 months run at first, but is now running as a 6 months version on evergreen.


This 6 months signature course stands out from most other courses out there, because of the step by step guidance you will get and the mindset work we do to empower you. I feel very passionate about helping my clients elevate their business and I want them to succeed.

I just LOVE teaching in person and that you will absolutely feel in this coaching course! Even though this is an online course, you will feel as if I'm with you all along the way.

But don't take my word for it, read what my clients have to say just above this section :).

I don't have the money for this right now.

I hear you!

But ask yourself the question... will I sell with the visibility and online presence I have today? If you do nothing now, where will you be in 6 months time?


Your investment in this coaching course, is about the same price you would pay for hiring a professional photographer for one single shoot, but you will learn to do the entire process yourself from A - Z. Plus you will feel so empowered by the mindset work!


To make it easier for you I put up a payment plan of 6 monthly payments of just €169 each! So at only €169 per month, you will be able to elevate your business and grow your sales!

Tell me, do you think that having a strong online presence with amazing, authentic and pro-looking photos will get you at least a sale of €169 each month to pay for this course?

Conversion rates go up and down, but at the time of writing this €169 converts to $179 and £148.

Is there a payment plan available?

Yes! You have the possibility to pay in 6 monthly payments of €169 each! So at only €169 per month, you will be able to elevate your business and grow your sales! Tell me, do you think that having a strong online presence with amazing, authentic and pro-looking photos will get you at least a sale of €169 each month to pay for this course? Sure it will!!

Conversion rates go up and down, but at the time of writing this converts to $179 and £148.

Will I still have access after 6 months?

Yes! You get lifetime access to the course platform AND the VIP clients group Shooting Stars. So even if you didn't manage to finish the course in its entirety, this is no problem at all. You can finish at your own pace and still have access to me in the Shooting Stars. The only things that stopped are your coaching calls and the 3 photoshoots that are included.


But I offer those at a super attractive rate for my VIP clients once their program has stopped.


So what do you say, are you ready to


step up NOW and start Elevating your business?

It's time to SHINE and create the life you want!







I would LOVE to welcome you inside From Shy to Shining and help you become a Shooting Star!



If you have any questions, mail me at petra@instantsacademy.com or chat with me on Facebook.

Happy to help you get more clients and make more sales!


Let's Shoot for the Stars and Shine together!


XX



Want to know how (else) you can work with me?

www.instantsacademy.com

Any questions? I would love to chat with you!

Send me an email at petra@instantsacademy.com

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Instants Academy SAS - 908 670 052 R.C.S. Nimes, France


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